Will Bridges
Co-Founder
Will has a background of technical expertise. He has been involved in the web development industry for over 11 years specializing in building interactive websites. He also has been an entrepreneur for about as long, getting his first business license at the age of 17. His primary role has been directing the technology behind The Fashion Mashup and constructing the business relationships behind the video podcast. Will is relatively new to dealing with the fashion industry. Only occasionally will you see him in a video appearance or writing an article on the blog when he thinks his opinion is relevant.
Writer: William Bridges
Category: Business
Written On: September the 18th, 2011 @ 11:39AM Central Time
If you haven't noticed, we've been taking a much needed break these past couple of months. The slow season for fashion was upon us and we decided to conserve our energy. We did continue to post events and let people know what was going on but we didn't publish new articles or new video. If you didn't know, Nashville Fashion Events is completely funded by myself and my partner in business and girlfriend, Alicia Boswell. However, it is an expensive endeavor and we are looking for ways to at least get enough capital to expand our operations to cover and do more.
We have explored everything from advertising, sponsorship to directly charging for subscriptions. We came to the conclusion we will do a mix of all three along with some merchandising to support our cause. We will not be doing a...
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Writer: William Bridges
Category: Nashville Fashion Industry
Written On: March the 3rd, 2011 @ 04:20PM Central Time
Nashville Fashion Events has a sister site, Style Promenade, which we use to shine a spotlight on fashionable people in Nashville. Both Nashville Fashion Events and Style Promenade are owned by Fashion Bytes, Inc. Style Promenade actually launched in the middle of December of 2010 and has been very successful. It received over 30,000 hits just during the month of February in 2011.
The premise of Style Promenade is to catch fashionable people at events and at pedestrian areas in Nashville. That concept in itself isn't all that new. Some have suggested we are the Sartorialist of Nashville. However, I believe we are different in many ways.
Each shoot we go on we call a 'Styleshoot' and on average we try to photograph between 12-16 people. Style Promenade doesn't select people that WE c...
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Writer: William Bridges
Category: Fashion Show Coverage
Written On: September the 2nd, 2010 @ 01:49AM Central Time
As many of you know, Couture Fashion Magazine was hosting Fashion Week Nashville starting on September 7th 2010. However, we recently found out that this event was canceled and rescheduled with a new date that has yet to be determined. But we hear (from their twitter stream) it's some time in early November.
We did reach them for comment on why the event was rescheduled. Their comments were that the event was rescheduled due to low response and due to some arrangements with venues that left them unable to sell tickets at the door. Now, we all know that Nashvillians are always FASHIONABLY late buying tickets for events ;) However, with an event such as this, it's important that we buy tickets early and online so the host is aware of how many people are going to be in attendance.
Their...
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Writer: William Bridges
Category: Business
Written On: August the 30th, 2010 @ 12:10AM Central Time
Since March of this year we have been building content for Alicia Boswell's website. Mostly doing videos that centered around giving people information about what events were going on and some minor coverage of events that Alicia was in as a model. The episodes we did were called 'Alicia Boswells Fashion Mashup'. This had some pretty good success. We did a total of 29 videos. That includes 11 of the interviews we did as well.
More recently we decided there was a real interest in this kind of content for Nashville. So, we stepped up our participation and built this one of a kind localized fashion network to cover events and people that matter in Fashion in Nashville and the surrounding area.
The coverage we are doing is mostly video but there will be some blog contributors. We plan o...
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